say hello to some exciting, emerging australian talent
Whether they're modelling, writing, acting or dreaming of bright futures, these young creatives are taking on the present with energy and style. Get acquainted as we shoot them for G-Star RAW.
Created with G-Star RAW and David Jones
pharrell williams is trying to save endangered species with his new jeans
With 25 unique prints, the Elwoodx25 collection sees the rapper/producer trying to raise the world's environmental awareness. NBD.
aitor throup has been appointed executive creative director of g-star raw
The conceptual designer had been a creative consultant to the denim brand for three years.
what is raw? head of 3d design pieter kool explains, presented by g-star raw
As the Dutch denim brand begin to strip back its outside to reveal what’s underneath, Pieter Kool discusses his work process, the brand’s pursuit of perfect 3D design, and what it is that makes G-Star RAW.
10 things you need to know about poppy okotcha, presented by g-star raw
Get to know the model with her star in the ascent.
take an exclusive first look at g-star raw research by aitor throup
As G-Star RAW showcase its most directional capsule collection to date during Paris Men's Fashion Week, creative consultant Aitor Throup talks us through the project before sharing his hopes, fears, and dreams for the future of the fashion industry.
after clocking music and art, ta-ku is turning his attention to fashion
Australia’s most multi-skilled beatmaker has teamed up with G-Star to merge art, fashion and music in their new exhibition.
win tickets to little simz's in-store album launch
In celebration of A Curious Tale of Trials + Persons, G-Star RAW are hosting a private in-store album launch and here's your chance to join them...
raury is the indigo child of the internet age
Born and raised in the lush green of Georgia, Pharrell’s 19-year-old guitar-wielding, hat-wearing, genre-blind prodigy speaks up as he joins the singer and G-Star’s Raw for the Oceans.
peek inside five fashion headquarters
As the Dior Homme HQ is unveiled, i-D rounds up fashion's most enviable architecture.
g-star and vitra revive jean prouvé design classics
The denim brand had their office kitted out in Prouvé furniture, before manufacturing the industrial design classics for the masses.
watch 'the plastic age' starring pharrell exclusively on i-D
We all talk about the Stone Age, the Iron Age and the Bronze Age, but what era are we living in right now? People are starting to refer to us as the - far less romantic - Plastic Age. We make 288 million tons of plastic a year, and unlike paper, metal...