fashion videos

Fashion

the A-Z of london menswear

As London Fashion Week Men's celebrates its fifth anniversary, we salute the vibrant visionaries who make the capital the most exciting place in the world for menswear right now. From the club kids to the collaborators, from the iconic to the opulent...
i-D Staff
6.7.17
fashion films

ASOS presents making it with francesca allen

As part of our Making It series in collaboration with ASOS, we met up with 23-year-old Francesca Jane Allen who is fast becoming one of the most exciting and revered young photographers in London. Inspired by an artistic mother, Francesca began taking...
i-D Staff
5.3.16
fashion films

ASOS presents making it with gullygarms

As part of our Making It series in collaboration with ASOS, we went to hang out with Spencer Lyon, founder of GullyGarms, an online vintage boutique specialising in activewear. After developing an obsession with collecting clothes from a young age, it...
i-D Staff
4.20.16
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i-D in collaboration with Y-3 present Y-3 SPORT: THERE ARE NO RULES

Heralding a new era of design focussed performance wear and uncompromising attitude with Y-3's first dedicated sportswear collection. Combining the avant-garde vision of Yohji Yamamoto and the innovative approach to sportswear of adidas, over the last...
Advertorial Content
4.12.16
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l'oréal paris presents soo joo & barbara in paris

From the catwalks of London to the studios of Paris, no one said international modelling was an easy job. But, with your best friends around you, all work and all play can make fashion week a whirlwind adventure. Here, Soo Joo Park and Barbara Palvin...
i-D Staff
4.1.16
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l'oreal men expert presents a-z of lucky blue smith

Meet the boy with the peroxide blonde hair, lagoon-blue-eyes and a flock of Lucky Charms who follow him wherever Instagram tells them to. From a family of impossibly beautiful people and with a social media following to eclipse any other male model...
i-D Staff
3.30.16
documentaries

arizona women with natalie westling and molly bair

In Arizona Women, models Molly Bair and Natalie Westling cross the flat lands, gorges, mountains and canyons of the great American state to meet everyone from cowgirls-cum-beauty-queens to hippy mystics...and find out what it means to be an American...
i-D Staff
3.9.16
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i-D meets bhumika arora

It’s fair to say modelling came as a shock to Bhumika Arora’s parents. Growing up in small town India, becoming an international model isn’t really something that happens everyday. Hell, it’s not something that happens everyday anywhere, but especially...
i-D Staff
3.4.16
fashion films

sibling x river island - a fashion film starring ella richards

“Okay, we’re making a film for Sibling’s River Island collection. Here’s how I see it going…”. And so begins, a very meta day in the life of all-round-London-cool-person, Ella Richards. Celebrating the launch of the knitwear masters' capsule collection...
i-D Staff
2.22.16
documentaries

charles jeffrey loverboy is bringing fearlessness back into fashion

Remember the days when fashion, clubbing and personality used to go hand-in-hand? When nights of hedonism were worn on literal sleeves with glamour, smiles and sheer delight? In this episode of Worn In, i-D takes a trip to LOVERBOY, the paint...
i-D Staff
1.22.16
Justin Bieber

see justin bieber's i-D cover shoot in motion

Bieber Fever has reached new heights as our latest cover star comes of age in spectacular style, with an album that has caught the attention of kids and grown ups alike. Watch him practice his i-D wink in this film shot and directed by Alasdair...
i-D Staff
11.16.15
fashion films

meet the wrestlers: grace wales bonner in senegal

Come on a journey with us down to the pink lake as Grace Wales Bonner searches for Senegal’s king of the ring. Directed by Harley Weir and styled by Julia Sarr-Jamois and featuring Dakar’s local wrestlers dressed in Grace’s Ebonics collection. Delve...
i-D Staff
10.19.15
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