fashion alphabet

Shot on the streets and rooftops of sunny LA, our A-Z of Dance shows you how to set hearts alight and clubs on fire. Float like an Arabesque, spin like a B-Boy, wobble like a Chicken Noodle Soup… it’s time to step up! In a very special project for i-D...

Our playful take on pronunciation teaches you how to speak your international fashion alphabet, from Azzedine Alaïa (AH'ZE'DEEN AH'LAI'AH) in Paris to Zegna (ZEN'YA) in Milan. This is how top supermodels say these things, so look, listen and learn...