eytys

Fashion

how do you make a fake brand authentic?

Eytys know how.
Steve Salter
10.18.18
Fashion

tom of finland teams up with eytys to create a very kinky new boot

And queercore filmmaker Bruce LaBruce has exclusively shot it for us here first.
Felix Petty
5.30.18
Fashion

exclusive: eytys unveil their new trainer on the feet of cult actor michael madsen

No, you’re eyes aren’t deceiving you, the Stockholm-based brand launch their new maximalist sneaker Jet, in a generation-clashing campaign with the Chicago-born actor.
Steve Salter
9.12.16
Culture

eytys' max schiller on print's persuasive power

With an e-store that selects early editions of Twen alongside snapshots of street culture, girl power's new wave and the fruits of various creative coming togethers, print media is far from dead in the minds of Eytys. Whilst sharing a sneak preview of...
i-D Team
4.19.16
News

eytys take us on a trip to kyoto

As the Stockholm-based brand merges sneaker culture with Japanese footwear tradition for their latest product collaboraton, we follow Anders Edström’s lens and lose ourselves in the streets of the thousand-year capital.
Steve Salter
3.16.16
News

even more incredible spring/summer 16 campaigns are in

As the New Year rolls in we say goodbye to the faces of yesteryear and welcome in those of 2016. From Mad Max star Abbey Lee, returning to the desert for Kenzo, to the next in Marc Jacobs' diverse cast of characters, here’s part four of the top spring...
Felicity Kinsella
1.22.16
Instagram

meet the lejonhjärta siblings and prepare to be stunned

Cherubic faces, waist-length long locks, great personalities and 90s throwback style, the Lejonhjärta twins and their brother have got it all…
Lynette Nylander
12.9.15
News

eytys team up with 10 corso como for milan fashion week

The Swedish trainer brand worked with the Italian store and the American ceramicist Jessica Hans on their new collabo.
Stuart Brumfitt
9.21.15
News

eytys break out with new bags

The cult trainer brand bring out a range of sleek performance bags that broaden their range.
Stuart Brumfitt
3.9.15
News

come on sun! eytys drop spring/summer collection

The Swedish shoe brand release their latest trainers and a collaboration with Ukrainian artist Sasha Kurmaz.
Stuart Brumfitt
2.20.15