Elio Fiorucci

To mark the 50th anniversary of Fiorucci and celebrate its revamped return to the fashion scene, i-D brings you fifty nuggets of essential info about the Italian-born brand’s past, present and future.

As the label’s relaunch continues with department store pop-ups in select fashion capitals, here’s everything you could ever possibly want to know about the brand that brought jeans to Milan, discovered Madonna, and inspired us all.

The fun-loving father of Fiorucci has passed away at 80-years-old.

We sit down with the designer who revolutionized Italian fashion with his provocative attitude and activism, and who’s been pushing a pop alternative to Milan's exclusive Via Monte Napoleone since the 60s.