Created with Puma

Created with Puma

75 years on, Puma’s gaze is fixed firmly on the future

Global Creative Director Heiko Desens discusses exploring Puma’s momentous past, what the brand represents today, and its digital future.
i-D Staff
3.13.23
Created with Puma

i-D and Puma take you to Dubai’s Sole DXB festival

We headed to the glitzy Emirati city’s renowned streetwear festival. Here’s everything you need to know! 
i-D Staff
12.20.22
Created with Puma

June Ambrose on tapping into the heritage of Puma and street style

After NYFW, Puma creative director June Ambrose talks about the rise of street culture in luxury and introduces her first Puma runway collection.
Claire Thomson-Jonville
10.7.22
Created with Puma

Romeo and Mia celebrate modern family in PUMA x AMI SS22

The young couple discuss what family means to them.
i-D Staff
3.19.22
Created with Puma

The PUMA x AMI collab has just dropped

The sportswear giant and Parisian label have created a collection for SS22 all about family (AKA fAMIly).
i-D Staff
3.5.22
Created with Puma

Dua Lipa celebrates womanhood and unapologetic self-expression in her new capsule collection with Puma

i-D caught up with Dua, as well as models Charley Dean Sayers and Sharkkana, as the Flutur line launches.
Roisin Lanigan
12.20.21
Created with Puma

4 photographers respond creatively to the Puma Suede MAYU

Here's what they shot in London, Milan, Berlin and Copenhagen.
i-D Staff
3.30.21