bouchra jarrar

Sources have told Business of Fashion Lanvin could soon become “a French Michael Kors.”

The controversial French designer has been at the brand for just 16 months.

On Wednesday in Paris, Maison Margiela and Dries Van Noten traveled through time, while Bouchra Jarrar made her arrival at Lanvin.

With her debut collection as the French brand's new artistic director, Jarrar unveils an exciting taste of what we can expect to hit the runway in September.

Bouchra Jarrar will take the reigns at a house founded by one of fashion’s most important women, Jeanne Lanvin. It’s a huge step for gender equality among the industry’s most storied luxury houses, which are overwhelmingly male-led.

The French designer starts work on Monday.

The French fashion house is reportedly finalizing a contract with couture designer Bouchra Jarrar.