l'oreal men expert presents a-z of lucky blue smith
Meet the boy with the peroxide blonde hair, lagoon-blue-eyes and a flock of Lucky Charms who follow him wherever Instagram tells them to. From a family of impossibly beautiful people and with a social media following to eclipse any other male model...
barbie ferreira on curve modeling and keeping it real
In the second of our week of films on whether fashion needs a body image health check, we hear from Barbie Ferreira, the 18-year old queen of the in-between who definitely isn’t into your Beach Body Ready bullshit. Confronted with the sad reality that...
meet grace neutral, the tattoo-covered alien princess
Get to know Grace Neutral, the 26-year-old handpoke tattoo artist who took herself from self-confessed alternative weirdo to actual pixie dreamgirl with a series of dramatic body modifications. Surrounded by her fluffy friends Totoro, Stitch and...
the a-z of beauty together
i-D presents The A-Z of Beauty Together, made possible by Sephora, a new film celebrating the beauty rituals of an eclectic mix of girls and boys – including the likes of Rowan Blanchard and Amandla Stenberg – who represent different scenes and styles...
real american beauty: the boxers' barbershop in miami, fl
In this episode of Real American Beauty, directed by Liza Mandelup, we journey to the pastel-colored boom town that is Miami. Uncovering another side to this palm-fringed vacationland, we visit a barbershop where the rising stars of the boxing world...
real american beauty: long island, ny
Beauty is the smile that comes from within. In a series directed by Liza Mandelup, we travel across America to explore the many faces of beauty. It's prom time in Long Island, and everyone wants to look their best. But what does their best even look...
real american beauty: south central, la
In this series directed by Liza Mandelup, we explore the very different faces of American beauty today. From the picket-fenced suburbia of Long Island to the pastel-colored storefronts of Miami, we examine the transformative powers of a hairstyle and...
Behind The Scenes
how a fashion film is made
Get a crash course in how our films really come together as we offer exclusive behind the scenes access to i-D's newest film, Clubland, part of our Beautiful Collaborations project made possible by Microsoft. Featuring interviews with directors...
clubland: beauty and subculture through the ages
i-D presents Clubland, a new film directed by Mexican brothers Santiago and Mauricio Sierra, part of our Beautiful Collaborations project, made possible by Microsoft. The filmmaker duo, alongside visionary New York make-up artist Ralph Siciliano, take...
the a-z of a generation
Which way to the party? Directed by Willy Vanderperre, i-D's latest alphabet soup mixes together the mullets, dreadlocks, Mohawks and cornrows that aren't suitable for the faint-hearted. Whether it's full of secrets or kiss-curled to perfection, hair...
fitness tips with sara sampaio - upper body
Your body is a temple so worship it. In our first series of the New Year, we enlist the help of Portuguese model, Victoria's Secret angel and Sports Illustrated superbabe Sara Sampaio to get us in shape for 2015. Directed by Bogie and styled by Sasha...
fitness tips with rob evans - speed
Float like a butterfly, sting like a bee. In our first series of the New Year, we enlist the help of award winning boxer and dreamy male model Rob Evans to get us in shape for 2015. Directed by Jamie Delaney and styled by Elgar Johnson, in the first...