Baby G
Fashion

35 trends that came and went in australia
Acknowledging our unique culture, we examine the fashion and music moments we made happen in the land down under.
i-D Staff
1.25.16
News

have yourself a pretty tough girl christmas
BABY-G’s decking the halls with boughs of holly.
i-D Staff
11.16.15
Art

fall under the digital fairy’s spell
Eve Lee on art, women, and the future of social media.
Tish Weinstock
11.11.15
News

want to win a baby g watch?
To celebrate the launch of Hannah Diamond’s new music video we’re offering you the chance to win a classic 90s watch for you and your girl gang.
i-D Staff
11.6.15
music videos

watch pc music poster girl hannah diamond's new video, 'hi'
Popstar and professional image-maker Hannah Diamond has quickly become a poster girl for PC Music, the record label that has taken the world by storm over the past year. With her sparkly sounds and lovelorn lyrics, Diamond has rapidly become one of the...
i-D Staff
11.2.15
News

happy birthday baby g!
The iconic 90s brand celebrates its 21st birthday with the launch of an exclusive new zine.
i-D Staff
7.21.15
Fashion

35 fashion trends that came and went
From top of the pops to bottom of the charity bin, we count down 35 fashion trends that thrilled and then distilled. Remember: fashion is fleeting, true style is eternal!
Lynette Nylander
5.29.15