asos presents "making it"
asos have announced the finalists of their fashion discovery competition
Who’s your favourite?
ASOS presents making it with francesca allen
As part of our Making It series in collaboration with ASOS, we met up with 23-year-old Francesca Jane Allen who is fast becoming one of the most exciting and revered young photographers in London. Inspired by an artistic mother, Francesca began taking...
calling all would-be brands: here’s how to catch the eye of the world’s best stores
As part of the "ASOS Making It," buyers from London’s favourite boutique Machine-A and ASOS give you some highly sought after advice about making your brand a business.
how do i make it in the fashion industry? you asked, we answered
As part of ASOS' Making It, we gave our readers the chance to ask the editors of i-D and the head honchos at ASOS HQ what they really want to know about working in the fashion industry. Here are their responses...
ASOS presents making it with gullygarms
As part of our Making It series in collaboration with ASOS, we went to hang out with Spencer Lyon, founder of GullyGarms, an online vintage boutique specialising in activewear. After developing an obsession with collecting clothes from a young age, it...
how to take the plunge and launch your label
As part of ASOS' "Making It" we look into the best way to launch your label.
meet tomorrow’s creative talents today
As part of ASOS's making it series, we celebrate fashion’s future, from wearable tech to innovative journalists, these are the creatives changing the fashion game.
is silence and reflection the way to better thinking, better work, and a better life?
As cries of burnout echo around the industry, the science of solitude is perhaps the best answer to the cult of busyness that has been clogging our creative channels.
ASOS presents making it with phiney pet
As part of our Making It series in collaboration with ASOS, we journeyed south of the river to hang out with young London designer Phiney Pet in her Peckham studio. Pet is known for her playful designs adorned with kitsch illustrations, which are loved...
do your own thing and create a cult following
Where originality goes, people will follow; get to know the fashion brands who bucked convention and found success on their own terms.
10 things you need to know about phiney pet
Hailing from the sunny streets of South-East London, womenswear designer Phiney Pet is currently dreaming up her next collection while preparing to launch a very exciting ASOS collaboration. Known for her painted leather and playful, rainbow-coloured...
how your heroes made it
Started from the bottom now we here. As part of our Making It series in collaboration with ASOS, we delve into the i-D archives to share insight from the industry’s leading names.