asos fashion discovery
designers hanger and elissa poppy are announced as the winner of ASOS’ Fashion Discovery competition
We expect big things from these designers in the future!
asos have announced the finalists of their fashion discovery competition
Who’s your favourite?
calling all would-be brands: here’s how to catch the eye of the world’s best stores
As part of the "ASOS Making It," buyers from London’s favourite boutique Machine-A and ASOS give you some highly sought after advice about making your brand a business.
how to take the plunge and launch your label
As part of ASOS' "Making It" we look into the best way to launch your label.
10 things you need to know about phiney pet
Hailing from the sunny streets of South-East London, womenswear designer Phiney Pet is currently dreaming up her next collection while preparing to launch a very exciting ASOS collaboration. Known for her painted leather and playful, rainbow-coloured...
ASOS fashion discovery programme launches to uncover the next generation of talent
WAH’s Sharmadean Reid and i-D’s Senior Fashion Editor Julia Sarr-Jamois are among the names helping ASOS search for up and coming brands.
how your heroes made it
Started from the bottom now we here. As part of our Making It series in collaboration with ASOS, we delve into the i-D archives to share insight from the industry’s leading names.