Ami by Jean-Paul Goude: the new campaign that reminds us why we love Paris
Alexandre Mattiussi gave carte blanche to the famed photographer to imagine his bi-annual Ami de Coeur capsule, available from May 1st.
AMI AW21 was an ode to 90s Fashion TV
Alexandre Mattiussi looked to the 90s, backstage glamour and the energy of fashion week this season.
Celebrating the first nine years of AMI with the label's designer, Alexandre Mattiussi
The French designer discusses the importance of staying true to your creative spirit.
Created with AMI
Take an exclusive first look at the new Ami campaign
Shot by the legendary Paolo Roversi in Paris this summer, Alexandre Mattiussi talks us through the campaign that celebrates the French label’s 9th birthday.
exploring the rise of paris’s neo-garconnes
Instead of making a sharp cross-dressing statement, or exploring radically androgynous gender roles, the new Gallic tomboy is about fluid feminity and reinjecting classic masculine details into womenswear.