Can the algorithm ever be spiritual?
From Tarot TikTok to 'If you're seeing this, it's for you' Instagram posts, we explore whether social media can be a medium for divine messaging.
2 days ago
The cult of the dissociative pout
Why this lobotomy-chic, dead-eyed pose is taking over your Instagram feed, and becoming the duckface of a nihilistic era.
Why we're pining for the 'whimsy-gothic' aesthetic
From fashion to social media, many are searching out romantic, historical remnants of the gothic fairytale.
A deep dive into Mitski’s ritualistic dance routines
The alt-pop queen’s choreographer Jas Lin breaks down the meaning behind the moves TikTok is obsessed with.
Is 2022 really the year of the villain?
According to the internet, we should all be entering our 'villain era'. Spoiler alert: it has little to do with actually committing crimes.
Feral girl summer is coming
The clean girl era is over, it’s time to be your most toxic self.
TikTok is testing a 'watch history' feature
The proposed update will finally let you find that one video you thought you lost forever.
TikTok trainspotter Francis Bourgeois spies a wild Rosalía in Kings Cross
One can only assume the ‘MOTOMAMI’ singer and i-D cover star was also there to see the Class 91 locomotive.
'Night luxe' is the aesthetic set to define our roaring twenties
RIP to That Girl – her reign of wellness terror is over.
It's officially short king spring
The internet says tall men have dominated the dating scene for far too long, but a new era is upon us.
Clowncore is the larger-than-life fashion trend taking over this season
Whether TikTok or on the runway, clowns are everywhere this season – apart from the circus.
Maria Santa Poggi
Romantic marriage is dead, long live platonic partnerships
Why wait for 'the one' to come along when you can share life's responsibilities with your real ride or die?