aries: a homegrown streetwear brand with soul
Launched by Sofia Prantera in 2010, Aries has gone from cult streetwear brand into the cool force of fashion’s future, worn by pretty much everyone we know.
everything you need to know about london’s most exciting new store
Welcome to Planet Aries, the pop-up shop dreamt up by Sofia Prantera of Aries and Luca Benini from influential Italy-based streetwear company Slam Jam. Just before it opens, we speak to the duo about why now is the time for bricks and mortar.
aries are about to launch london’s coolest pop-up store
Sofia Prantera’s street-ready brand is coming to Covent Garden -- and she’s bringing some friends with her.
take an exclusive look at aries’ first dedicated menswear collection
There’s a whole lot more to share with your S.O. now.
aries x vans: the skate collaboration we've been waiting for
As we premiere the campaign film, meet Aries' founder and skatewear's nicest rebel, Sofia Prantera.
a chat about commerciality, culture and click to buy with david sims and sofia prantera
To celebrate the legendary photographer David Sims and designer Sofia Prantera's collaboration on Aries brand book Click to Buy, accompanying the new collection, we sat the two good friends down for a conversation.
meet the woman behind the cult brand aries arise
Sofia Prantera is the renegade brain behind the streetwear brand everyone's talking about.
aries celebrates friendship, collaboration and girl power
After its premiere during London Fashion Week, Aries creative director Sofia Prantera invites deep inside her world of high-low of wonder by talking us through her spring/summer 17 film.
get lost in aries’ world of streetwear, anti-fashion and trash culture
As unisex streetwear brand Aries launches its new site, we speak with the brand’s creator Sofia Prantera about working with Palace’s Fergus Purcell, idolising shop girl era Chloë Sevigny and loving Phoebe Philo.