69

The anonymous designer behind the non-demographic brand argues for a fluid future at the MOCA.

Including Eckhaus Latta’s first NYC store and a mystery market by 69.

We meet the anonymous designer behind 69, a brand "for everybody" built on Margiela-levels of obscurity.

And Snoop Dogg had everyone fooled.

The all-inclusive brand presented its newest range of American-made interchangeable basics with a poppin’ disco celebration.

Although most US-designed garments are still produced abroad, a handful of exciting brands from 1.61 to The Row are redefining the identity of American-made goods.

Who needs New York? Non-demographic brand 69 kept its spring/summer 16 party on its Los Angeles home turf, staging the denim disco of our dreams at 356 Mission Gallery on Saturday. Today, we’re premiering an inside look into the brand's ultimate...

Now that Hedi Slimane calls California home and Nicolas Ghesquière is stopping by this spring, LA is being tipped as the next US fashion capital. Here are the up-and-coming LA designers who are pushing the west coast onto fashion’s front line.

Last night at Gavin Brown’s Enterprise, the LA-based anonymous designer staged presentation full of friends, bizarre blue alcohol, and lots of top notch denim.

The designer behind LA-based brand 69 insists on anonymity. These boundaries they’ve set: no portraits, no names, no gendered pronouns. They explain this decision philosophically. “Who I am doesn’t matter,” they say, “It’s what you do that matters...