Laura Pitcher

How arbitrary but relatable turnoffs have found their place on TikTok.

A new 'yass queen' reality.

A new bold and buzzed era is currently underway.

Viral TikTok and hair trends indicate the fall of bleached blonde might be upon us.

Creators on the app seem to think so, but viral affirmation videos look a lot like potentially dangerous love spells.

A number of creators are trying to cancel the problematic Tumblr-era beauty standard, but it's more complicated than that.

How did having zero internet presence become the most attractive trait in a partner?

On the back of the millennial girlboss aesthetic, the “that girl” wellness trend is taking over TikTok.

The opening of her new store Rogue on New York’s “TikTok Block” proves the app is changing the face of retail.

In the midst of a vaccine rollout to combat a global health crisis, the Internet asks — which one is for hot girls?

Women and queer youth are reclaiming the subversive and highly sexualized lower back tattoo.

Creators on the app are sharing their experiences, safety tips and ways to combat increased violence against women.