marc jacobs personally calls on you to #castmemarc

Continuing the Instagram casting craze, Mr Jacobs says post a group selfie with #CastMeMarc and you and your mates could star in the latest Marc by Marc campaign.

by i-D Team
18 March 2015, 6:00pm

Despite telling Suzy Menkes that he is, "appalled by the whole social media thing," last month, Marc Jacobs also admitted that he gets the allure of it to the younger generation, and cashed in on it last year, being the first to cast queen of the it-models Kendall Jenner in a runway show and starting up #CastMeMarc.

#CastMeMarc uses Instagram as its international scouting ground. The hashtag calls on fervent 'grammers to submit a photo of themselves to snag a spot in the campaign for his younger line, Marc by Marc Jacobs, headed up by Katie Hillier and Luella Bartley.

Now in its third season and still going strong, Mr. Jacobs has taken to YouTube and obviously, Instagram, to personally call on yall to attend his virtual casting for the fall/winter 15 Marc by Marc campaign. But this time selfies ain't gonna cut it, he wants usies (yes that is what group selfies have been christened by Buzzfeed, The Daily Mail and many other reputable sources.) "Tag a photo of you with your friends (we're looking for groups!)" he confirms on Insta. What are you waiting for? Get hashtagging.

Social Media
marc jacobs
Marc by Marc Jacobs