d /ark /concept puts fashion's most exciting stars on the paris fashion map

During Paris' autumn/winter 16 mens fashion week, D/ ARK are reinventing the showroom.

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Jan 15 2016, 10:40am

Starting 22nd January and running until 26th January, brand strategy and development agency D /ARK is launching D /ARK /CONCEPT, a new and creative initiative for some of fashion's fastest establishing talents, whose audience has no gender separation, including Craig Green, Nicopanda and Loha Vete; each operating their own autumn/winter 16 showrooms within the initiative. D /ARK /CONCEPT will additionally feature an introductory installation area with the currently in store collections of D /ARK supported brands The Reracs, TOOGOOD and Wanda Nylon.

Running as an exhibition, the concept initiative sets to provide a commercial showroom and a creative platform onto which each designer can curate their vision and further their aesthetic onto a physical space.

D /ARK, a company founded by Barbara Grispini (also known as the curator of the LONDON show ROOMS and Designer Brand Development consultant of the British Fashion Council), sets to further expand creative forces, who are making a mark in the industry. Brand strategy and communication are core to D /ARK and their collaborations with designers have put the company on the London map as curators of talent.

Now launching in Paris, Grispini explains how this is a project of passion, furthering the company relationship with the brands and providing a space for each designer to "showcase their brand identity and personality". Designers face two facets of maturity -- their brand identity, but also their brand strategy. Grispini hopes that this initiative will support the designers to marry both -- and to further mark their creative maturity.

So why Paris, if London is deemed as the city at the helm of creativity? Grispini remarks that with the BFC providing an incredible amount of support initiatives, London is bursting with amazing creative output, while in Paris, apart from designers' shows, initiatives tend to focus purely on commerciality; which is in her opinion increasingly needing a cross engagement of mediums.