molly goddard wins the bfc/vogue designer fashion fund
The frilly, fun and fabulous queen of London Fashion Week follows in the footsteps of Christopher Kane, Erdem, Jonathan Saunders and walks away with the £200,000 prize.
Photography Tim Walker. Styling Alice Goddard. The Creativity Issue, No. 348,
Molly Goddard has come a long way since she failed her CSM MA course and was persuaded to make an impromptu and off-schedule London Fashion Week debut in September 2014. Encouraged by her family to do her own thing, the West Londoner threw a prom party in Mayfair, dressed a few of her friends in taffeta tiers and tulle dresses then danced the night away. While she’ll forever be our prom queen, her fun-filled world has since reimagined the possibilities of the presentation-format with a life drawing class, a sandwich making workshop, and refreshed the tired catwalk-format by throwing a 90s style disco, a club night, a banquet, a gallery opening and most recently, a peek inside a kitchen complete with steaming saucepans, snacks and bottles of wines lying around the counters. Joyful, playful yet fearless, the Molly Goddard brand has evolved alongside the Molly muse.
Since her anti-establishment, off-schedule beginnings, she won the British Emerging Talent Award at the 2016 Fashion Awards, narrowly missed out on the LVMH Prize in 2017, amassed 50 plus stockists worldwide and now, is named the 2018 BFC/Vogue Designer Fashion Fund winner.
As the Edward Enninful revolution continues at British Vogue, the former i-D Fashion Director ensured that the nominees for his first award as editor-in-chief and chair of the fund committee truly represented great British design talent today. While the diverse shortlist combined established and emerging talent alike — David Koma, Huishan Zhang, Le Kilt, Marques’ Almeida and Rejina Pyo were shortlisted — there could only be one winner and that was deservedly Molly Goddard.
“From the £200,000 prize money to the invaluable mentorship from industry insiders, this award is game-changing for any business,” Caroline Rush CBE, British Fashion Council CEO, explained during the announcement. “Molly is an original, she has a singular vision that has propelled her label to an international level,” Enninful added. “She is the definition of talent and what Britain does best in our creative industry.” Here, here.
“It’s a genuine shock,” an overwhelmed Goddard explained in-between hugs as she recovered from the surprise. “We can do so much with this prize but ultimately, we will continue to push ourselves and make the best of everything — more interesting, more exciting clothes.” Last year’s LVMH Prize heartbreak is now long forgotten, 2018 belongs to Molly Goddard.