ruby rose is the gender-fluid face of urban decay

She's the first openly gender-fluid face of a major beauty brand!

by i-D Staff
03 March 2016, 4:55am

Ruby Rose—Aussie angel, DJ and Litchfield's hottest inmate—has always been open about sexuality. She's been a queer heartthrob since her days as an MTV VJ in the mid-2000s, and in 2014 Rose also opened up about her gender. Rose came out as gender fluid, though she prefers she/her pronouns. In an incredible interview with Elle, she explained "Gender fluidity is not really feeling like you're at one end of the spectrum or the other....I'm somewhere in the middle, which—in my perfect imagination—is like having the best of both sexes." 

Proving that 2016 is going to be another killer year for her, Rose just announced she's the new face of Urban Decay. She's the first openly gender-fluid face of a major beauty brand, so naturally, we're stoked. "Urban Decay believes in supporting individuality and personal self-expression — two values I hold very dear — because everyone deserves the freedom to explore their personality and discover their true selves," she said in a statement. Though we're waiting on extra details, Rose hinted that she'd be collaborating with the brand on some products—"people are going to freak out when they see what we have coming."

This huge step forward follows Andreja Pejic's contract with Makeup Forever—the first major beauty campaign fronted by a transwoman. 


Photography via Ruby Rose

Urban Decay
gender fluidity
ruby rose