have yourself a pretty tough girl christmas

BABY-G’s decking the halls with boughs of holly.

by i-D Staff
16 November 2015, 3:38am

Kicking off the festive season with a big bang, iconic 90s watch brand BABY-G, who turned 21 earlier this year (don't, we feel old too!) have teamed up with Pretty Tough Girl alumni Phoebe Lettice and Kylie Griffiths for this lush, festive shoot. It's only November and it's got us wanting to deck the halls!

Styled by Kylie and lensed by Phoebe, the images showcase a selection of the brand's autumn/winter 15 offering. "Collaborating with BABY-G on a festive themed shoot was the perfect way for me to bring to life a Pretty Tough Girl Christmas." says Phoebe, "I did this by conjuring up lots of nostalgic memories of when I first got my BABY-G at age 10 and mixing it with my vision for the brand now." 

Baby G
Kylie Griffiths
phoebe lettice
pretty tough girl