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Fashion

check out csm’s fashion communication and promotion class of 2015

They might not design the clothes, but these kids are the masterminds behind the zines, videos and projects that have something important to say. Find out exactly what goes on on the Fashion Communication and Promotion course at CSM as we meet this...

Greg French

janice lee

The Fashion Communication and Promotion course at Central Saint Martins has spawned the careers of many of the fashion industry's leading global communicators. From editors to photographers, illustrators to retailers -- its students are educated across a diverse spectrum -- helping equip them with a revolutionary spirit that is every bit as anarchic as their fashion design counterparts. "All our staff are active in the fashion industry and give students a first hand and realistic input into their work," explains course leader Hywel Davies. "Kay Barron is Fashion Features Director of Porter Magazine, Claire Robertson is an Artist & Fashion Photographer, Martin Andersen Art Director and Iain R. Webb Fashion Writer. They are all brilliant and push the students to be their most creative best." Rebellious. Experimental. Ground breaking. Here are some of the highlights of this year's graduating class.

Janice Lee
What's the name of your project?

RUXURY.

Tell us a bit about it....
It's a commentary on the misuse of luxury, authenticity, and consumerism, and the title "RUXURY" is actually a borrowed term from an old blog called chinesepeoplehavenostyle. Wanting is luxury. Luxury is a state of mind. The film focuses on the word play between the Chinese pronunciation of "Buying a Gucci", and "Buying a Story"— phrases that are almost identical in sound, and meaning. The choice an animated character assigns an anonymity portrayal of these people who buys into the 'ruxury' category, in a time where anonymity is anywhere and everywhere.

What do you want to do after graduating?
I'll be humming this and ideally getting a job!

What's been your best or worst experience whilst studying at Central Saint Martins?
The best: the people and the resources. The worst: the school's opening hours.

What one word would you say best sums up the current state of fashion?
Too forgiving.

Who or what is your biggest inspiration?
Friends and people around me. Having good wifi is also very important. 

What one thing would you like to tell i-D's readers?
Be picky.

Chris Cowan
What's the name of your project?
Urban Planters Magazine

Tell us a bit about it....
It's an urban gardening lifestyle magazine. Focusing on the ways different planters bring a bit of greenery into their lives. 

What do you want to do after graduating?
Sleep for a really long time, and after that probably go back to Paris, where I worked during my placement year.

What's been your best or worst experience whilst studying at Central Saint Martins?
The best thing is probably the people we've met and worked with as part of our course. Nowhere else gives you those connections and access. Worst was probably cutting off the end of my finger whilst putting together my magazine. 

What one word would you say best sums up the current state of fashion?
Non-stop.

Who or what is your biggest inspiration?
It's difficult to pin that down but I guess the places I am inspire me.

What one thing would you like to tell i-D's readers?
Please buy my magazine. I'm broke.

Malika Rayeva
What's the name of your project?
Gavot. 

Tell us a bit about it....
Gavot is a mainly picture based magazine which is celebrating and parodying modern times. It is all about irony and not taking yourself and fashion too seriously. I chose this name randomly through the online word generator. But it works well, Gavot is a folk dance, where everyone repeats each other's movements.

What do you want to do after graduating?
I would love to try living in different cities to find my place eventually. 

What's been your best or worst experience whilst studying at Central Saint Martins?
I would say many of my best experiences were also the worst. Everyone in our year has very strong personalities so there were a lot of clashes and drama, but in the end I will miss this a lot. 

What one word would you say best sums up the current state of fashion?
Hard to choose between 'chaotic' and 'flat'. 

Who or what is your biggest inspiration?
I am a big Pedro Almodovar fan, so this came first in my mind. 

What one thing would you like to tell i-D's readers?
Don't stress.

Rauwanne Northcott
What's the name of your project?
REMEMBER YOU WERE MADE TO BE USED.

Tell us a bit about it….
It's a 'magazine' obsessing over boys with shaved heads from the command-shift-V generation. But, it's not really a magazine... I wanted to create something that challenged the way we consume images -- the way they lose trace by passing from physical to digital and back again. We use other people's images to curate these identities of ourselves, feeling an ownership to moments we were never a part of, re-identifying with other anonymous users and photocopied faces. 

What do you want to do after graduating?
A lot. Probably make some more films, the first one, CROSS YOUR FINGERS, is only like 3% of the days and days of footage so, yeah that for now to keep the project going until I figure out exactly what the next section is. Find some more boys. Find some people who might want to work with me too.

What's been your best or worst experience whilst studying at Central Saint Martins?
It's a pretty vast mass of incredible to terrible and everything in-between. Mainly on the better end though. But, that's true for most I guess. Actually, in the last few weeks I've been shooting some of my friends in the design pathways collections and that was wicked to come together and do these sort of final visions. I can't wait to watch how far they all get. Talented motherfuckers.

What one word would you say best sums up the current state of fashion?
Hashtag.

Who or what is your biggest inspiration?
People I don't know. That's not to say the people I do know aren't hugely inspiring but yeah... strangers sometimes just stay in my head and come out in my work.

What one thing would you like to tell i-D's readers?
Look up.

Lixx Diaz
What's the name of your project?
The Lost Jockey.

Tell us a bit about it....
It's a photo journal featuring fashion and people. The idea came from a Magritte painting with the same name. He did several versions that always featured a jockey galloping his horse through unexpected, surrealist scenes. That painting spoke to me about people who do their own thing and don't comply with what's expected from them.

What do you want to do after graduating?
I'd love to work with Adrian Joffe, I need to convince him and Rei about reviving Six Magazine.

What one word would you say best sums up the current state of fashion?
I don't know, fashion is like this machine that never stops moving forward eating and regurgitating anything that comes its way and when it's done, it just simply moves to the next stage. Pacman!

Who or what is your biggest inspiration?
I guess I just get fixated by things and it changes all the time, right now I'm obsessed with a Persian film called A Girl Walks Home Alone At Night.

What one thing would you like to tell i-D's readers?
I keep going for things I want regardless of whether they are achievable or not. I'm not sure if that's healthy advice but it's worked for me so far.

Follow the students on Instagram @FCCSM

Credits


Text Greg French