will smith remade one of jaden’s videos and it’s amazing
You know that feeling when you slide on those fresh new Rick Owens Birks you’ve been saving up for, and your Dad slips on his 10-year-old pair and waltzes around like he’s the pinnacle of high fashion? Well, Will Smith basically just did that to his son by remaking the music video for Jaden’s Icon. Gold grills and all. Difference is, he wasn’t just doing it to mortify him in front of his mates. He was doing it to congratulate Jaden on 100,000,000 Spotify streams for the track.
In the original music video, Jaden saunters towards the camera, eyeballing it, chain round his neck. In the remake, Will saunters towards the camera, eyeballing it, chain round his neck. Jaden sits in a very expensive looking car holding a phone up to his ear, Will sits in a very expensive looking car holding a phone up to his ear. Both look as impatient as someone trying to get through to their flaky landlord when their boiler’s broken and it’s 0 degrees out. Below is the remake.
While it may seem like a bit of classic dad bants, it’s actually quite a clever strategic move on the family’s part -- if you hadn’t already contributed to one of Jaden’s 100,000,000 streams, you probably have now.
This article originally appeared on i-D UK.