iconic record store deal real returns to london's carnaby street

Legendary record store Deal Real was London’s home of Hip Hop from 2002 until its closure in 2007.

by Lynette Nylander
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22 January 2015, 3:15pm

Deal Real was founded by university friends Vincent Olutayo, Olu Olutayo, Sef Khama and Tony Tagoe in the early noughties, born out of their mutual love of Hip Hop music and its surrounding culture. The venue was where international superstars like Amy Winehouse, Kanye West, John Legend, Mos Def and Lupe Fiasco all played to keen fans and insiders whilst on the rise. The store was also instrumental in nurturing talent hailing from the UK such as Estelle, Doc Brown and Mr. Hudson

For 2015's Record Store Day, the shop will be reincarnated by way of a pop-up store for almost two months at 14 Newburgh Street, a stone's throw away from the original Marlborough Court location. The pop-up will reconnect with its roots, showcasing London's undiscovered talent as well as archive footage and photo galleries of some of artists who went out to hit the big time such as the aforementioned Kanye West and Mos Def and well as Akon and Will i Am.

The store will also curate a host of performances, workshops and store signings. Co-founder Vincent Olutayo said of the rebirth "It's fantastic being able to celebrate the legacy of Deal Real with Carnaby and to use the opportunity to re-establish our ethos of supporting up and coming talent from music, fashion or art, as well as young people aspiring to establish creative careers."

Deal Real's pop up will be open 18 April - 8th June 2015

@DealRealLegacy

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