chanel gave the humble bowling alley a luxe treatment

Chanel's new Chance Eau Vive fragrance film is a sparkling example of legendary director Jean-Paul Goude at his most whimsical.

by i-D Staff
|
11 June 2015, 9:22am

Chanel

Chance Eau Vive is the latest incarnation of Chanel's staple fragrance Chance, set to drop on June 12th. To accompany the fragrance's launch, Chanel enlisted legendary French director Jean-Paul Goude; the artist behind this iconic Grace Jones imagery and this internet-breaking Kim Kardashian shoot. Goude took a decidedly more saccharine route in the Chance Eau Vive film, transforming the ordinary bowling alley into a magical, pastel haven. You can watch the film below, and listen to Jean-Paul discuss the details here.

Credits


Text Isabelle Hellyer

Tagged:
Chanel
Beauty
fragrance
Jean Paul Goude
chance eau vive