grace coddington is leaving her role at american vogue
The British former model and legendary stylist will become Creative Director at Large, leaving her open to take on external projects.
After a tenure of nearly 30 years, Grace Coddington is to step down as Creative Director of American Vogue. Not cutting ties completely, the 74 year old former model and well respected stylist will become Creative Director at Large, with a responsibility to deliver four editorial spreads a year, but the change will leave her free to work on external projects.
Speaking to the Business of Fashion in an exclusive interview, Coddington says, "I really love Vogue, it's been in my life always, they discovered me as a model at 19.
"I'm not running away from Vogue, because it has opened so many doors," she explains, "But it will be nice to collaborate, and nice to go out [and] give talks to people. It's just another approach. I'm certainly not going into retirement. I don't want to sit around".
Coddington has signed with super agency Great Bowery, which, in its umbrella of companies, also represents photographers Bruce Weber and Juergen Teller, as well as fashion polymath Hedi Slimane. "I suddenly realised that I needed some help from outside," Coddington explains to BoF. "I didn't want to be pigeonholed into just styling a shoot, I wanted to do something beyond. I approached them and they were willing to help me on all sorts of aspects. They're thinking up ideas for me, which is fun."
The whole industry is waiting to see what this one woman creative institution will do next; indeed as Great Bowery's founder Matthew Moneypenny confirms to BoF, "I'm sure it comes as no surprise that we are already receiving very significant and interesting inquiries which we look forward to exploring".
Text Charlotte Gush
Photography Arthur Elgort
Styling Stella Greenspan