video premiere: jordan bratton, 'frank'

The New York-based Chance The Rapper collaborator shares the visual for his latest offering, 'Frank.'

by i-D Staff
31 March 2016, 2:56pm

Remember Jordan Bratton? That super talented young multi-instrumentalist that we featured a a couple of years ago? Well he's been hard at work making waves on the underground. Dropping tune after tune on his Soundcloud, the New York based singer/songwriter and Chance There Rapper collaborator now shares the visual for his latest offering, "Frank."

Introspectively exploring the deep and elusive truth in relationships, the piano lead single follows his first official EP, Youth, which features the legendary Fabolous as well as the aforementioned Chance. "Sometimes honesty is hard to come by, especially when it comes to conversations in relationships. This is my truthful conversation I had in my head with someone" Jordan explains, "Trouble Andrew wanted to make a raw lo-fi piece inspired by downtown art films. The concept was initially going to be for a totally different song, and we switched it out to 'Frank' literally the day before we shot. It seemed like a much better fit and watching back, I'm very happy we did."


Directed by Trouble Andrew

chance the rapper
Video Premiere
Jordan Bratton