calvin harris sizzles as the new face of emporio armani underwear
Boo George shoots the We Found Love producer and Scottish heartthrob. Anything Bieber can do, Calvin can do better
Nothing says spring fling quite like a man in Armani, especially when that man is musical legend Calvin Harris. Already a brand ambassador, who better to strip to their boxers as the new face of Emporio Armani Underwear than the internationally renowned DJ, producer and songwriter? Shot in Los Angeles, in black and white by i-D favourite, Boo George, the Scottish heartthrob follows in a long line of super hunks and sports heroes, including Christiano Ronaldo and David Beckham. ''It's incredible to be working with Mr Armani and his team at Emporio Armani,'' the Grammy Award winner told WWD back in December, ''I feel an affinity to the brand ethos and have been a long time admirer of their designs.''The sun is shining this season, and Calvin Harris sure looks sweet.