sonia rykiel brings a taste of paris to new york in the autumn/winter 16 campaign

Shot by Glen Luchford, we’re seeing double in the French label’s latest campaign.

by Lula Ososki
09 August 2016, 5:42pm

French fashion house Sonia Rykiel has transported some of their Parisian chic to New York for the brand's autumn/winter 16 campaign. The iconic label tapped British photographer Glen Luchford to shoot on location in NYC, working with stylistCamilla Nickerson and Rykiel's art director Peter Miles to create the Paris-inflected images. "I've followed Glen's work for a very long time since the 90's and have always loved his eye and photography," shared Sonia Rykiel designer Julie De Libran. "I have always wanted to work with him and was so happy we could work together for this ad campaign. It was an amazing teamwork with Glen, Camilla and Peter."

Showcasing that good things really do come in pairs, the ad features models Grace Hartzel and Matilda Dods framed as identical twins due to their uncanny likeness. Posing on a hotel rooftop in NYC, the girls mirror each other, the images representing the Parisienne women at the heart of the brand with their classic designs including Breton stripes, red, white and blues and even a faux Eiffel Tower.

"We wanted to reproduce the spirit of Paris, Sonia Rykiel being such an iconic French brand. So we found the Eiffel Tower in NYC on the roof of a hotel, which was fun and created this repeated image so we cast Gracie and Mathilda as identical twins and dressed them in the same way which I felt this exaggerated image was quite straight forward, playful, surprising as is the Rykiel women," Julie adds.

The print campaign will appear in the UK, US, France, Korea and Japan.


Text Lula Ososki
Photography Glen Luchford

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sonia rykiel
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autumn/winter 16 campaigns