rihanna opened a pop-up store in paris
With gothic lettering printed tour merch in the Vetements-Kanye-Bieber vein.
Roll up! Roll up! It's Rihanna's pop-up store, selling pretty much every single collaboration she's ever done. There's the denim footwear collection she made with Manolo Blanhik, and the chic sunnies she did for Dior. Then there are pieces from Puma and socks from Stance, two companies she's been made creative director of. Oh, and don't forget the Rihanna perfume (there are seven) and of course her ANTi tour merch: hoodies, tees, and caps, all emblazoned with song lyrics and the slogan "Bitch I know you know" just, well, because.
Located in uber cool Paris boutique, Colette, the pop-up store will be up until 30 July. Of course she's not the first celeb to flog their merch in a high-end boutique. Back in May the Biebs launched his Purpose tour merch at VFiles in New York, which made perfect sense given the overriding Vetements feel to the collection. New trend alert?
Text Tish Weinstock
Image via Facebook