beyoncé casts beyoncé in latest ivy park video

What’s the point of launching your own fashion line if you don’t cast yourself in the campaign?

by i-D Team and i-D Staff
|
30 September 2016, 3:08pm

You've recently launched a fashion brand and you're looking for someone to front its fall/winter 16 collection. You're after someone fierce. Someone flawless. Someone who knows a thing or two about uniting clean lines and clean shapes to form a contemporary casual wardrobe. Your name is Beyoncé. You can only cast Beyoncé.

Following her appearance in the brand's spring/summer 16 clip back in March, the singer appears in a new video for the brand, kitted out in a whole host of Ivy Park-emblazoned t-shirts and joggers. She goes about her daily business, selling out arenas and generally splashing around in pools of water.

"I stretch my body out like the horizon," she says in the accompanying voice over. "I teach my body everyday that I can go a little further. I know my body can learn to bend and not break. I know what it's capable of — I've seen it perform miracles."

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Beyoncé
Ivy Park
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