kenzo's latest fashion film is a girls-only recreation of a japanese folk tale

The prefall 2016 film updates a classic tale with Harajuku girls, baseball bats and bikers.

by Isabelle Hellyer and i-D Staff
08 June 2016, 2:43pm

Kenzo has released a beautiful fashion film to accompany its pre-fall 2016 collection, directed by Partel Oliva — its in-house art director. Sun to Sun is a feminist take on the classic Japanese folk tale, Momotarō, which tells of a hero (Momotarō) who descends to Earth inside a giant peach to battle demons. 

Kenzo's adapted hero is a modern woman called Momoko who, along with her crew of Harajuku bikers, fends off crime with baseball bats. There are picturesque scenes of Japan's countryside, city streets bathed in neon light, and beautiful animated portions from Sanghon Kim — all shot across Kamakura, Fujisawa, and Tokyo.

The film comes ahead of the Kenzo's collaboration with H&M, also announced in a stunning — albeit much shorter — video. Sink into Sun to Sun below.

Fashion Film
partel oliva