sophia webster wins the bfc designer fashion fund
Her magical touch with accessories may have captured the world’s attention, but her brain and business skills secured her the prize.
Caroline Rush, Sophia Webster, Alexandra Shulman
Last night it was announced that shoe designer and accessory savant Sophia Webster has won this year's BFC Designer Fashion Fund. Chair of the fund Alexandra Shulman OBE reflected that Sophia won over the judges with work that "encapsulates all the originality and creativity that British fashion is known for."
Previous winners of the prize -- which offers designers a cool $280,000 to help grow their businesses -- include Mary Katrantzou,Christopher Kane and Erdem. Sophia is only the second shoe designer to claim the prize, after Nicholas Kirkwood in 2013.
The designer came up against other British talent including Emilia Wickstead, Mother of Pearl, Osman, and Prism. Those shortlisted were invited to present their collections alongside a five year business plans to the Fund judging committee. Sophia reportedly stood out thanks to her business brain.
Caroline Rush, Chief Executive of the British Fashion Council, said "the judging committee was impressed by her brilliant talent and thorough business acumen," and her magical ability to "turn accessories into masterpieces."
Sophia's said that she hopes the prize will help her open her first physical store, and move her expanding team to a larger office. We hope she considers using any leftover coin to put Edward Meadham's recent LFW collection of dresses inspired by her shoes into production.