jacquemus announces exhibition, catwalk and book project marseille je t’aime

An ambitious new project from the young French designer is a multi-volume love letter to hometown city Marseilles.

by Charlotte Gush
29 March 2017, 5:39pm

Simon Porte Jacquemus has announced a major new project in Marseilles, the nearest city to his hometown Salon-de-Provence in the South of France. Titled Marseille Je T'aime, the project consist of exhibitions at two separate Marseilles galleries, a public runway show dubbed 'The Santons of Provence' (after traditional local miniature clay figurines), and a book, called Marseilles, with exclusive images from contemporary artists, painters and photographers.

The first exhibition, titled Maisons and Archives and will be at the Museum of Contemporary Art (MAC) 12 May 2017 -- 14 January 2018, and the second, titled simply Images, will be at the Museum of European and Mediterranean Civilisations (MuCEM) 13 May -- 31 July 2017. MuCEM will also host the public runway show 'The Santons of Provence' on 13 May.

After posting a cryptic announcement hint earlier today, Simon Porte Jacquemus followed us with a video teaser for the project, writing "I'm very happy to announce you Marseille Je T'aime / 2 museum exhibition / 1 public fashion show / 1 exclusive book about Marseille featuring many worldwide artists. Start may 2017! Special thanks to mmmm [Maison Méditerranéenne Des Métiers De La Mode] for the invitation". Watch the trailer, below.


Text Charlotte Gush

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