the fashion counterfeit trade is still worth billions
Fake it 'til you make it.
A recent report carried out by the OECD revealed that the global trade in counterfeit goods is worth nearly half a trillion dollars a year. Footwear, clothing and leather items were shown to be the most commonly faked goods. The report also suggests that the trade is growing rather than showing any signs of slowing down, due to the rise in online shopping and global mailing systems. Louis Vuitton, Nike, Rayban and Rolex are amongst some of the brands that are most intensely targeted by counterfeiters.
Despite the impact of the fake trade on the fashion industry, some brands have mocked and even embraced counterfeit culture in their work, such as Jeremy Scott's Fauxschino collection for Moschino spring/summer 15, Gucci's autumn/winter 16 bag graffitied by GucciGhost (AKA Instagram's @TroubleAndrew) with the slogan 'Real Gucci' and of course, Vetements' tongue-in-cheek collections, which were further parodied with a series of 'Vetememes' coats and even received a nod of acceptance from the label's head honcho Demna Gvasalia.
Text Lula Ososki
Image via Vetememes.com