mbfwa's debut designers reflect on their first time

Was it good for you? With Fashion Week behind them, we check in with some of the break-out stars to see how they’re feeling and what they’re planning next.

by Chloe Hill
|
23 May 2017, 3:40am

Anna Quan

How do you feel after your show?
Relieved that I've completed my first solo show.

Sum up the collection in three words.
Tailored, textural, detailed.

What was the biggest challenge in the lead up to your show?
Being disciplined and trying to make sure I got more sleep despite the deadlines, and ate better despite the stress. I had a rule that I would leave my studio at midnight and also go home for dinner instead of Menu Log. I stuck to the rules mostly, except for the week before fashion week.

What are you most looking forward to now it's over?
Spending time with my loved ones and friends — and also Netflix binges.

What was the first thing you did when it was done?
Met up with my friends after the show and had some lunch together.

What's next for you and your brand?
I will be taking the collection to Paris for Resort showings. 

@annaquanlabel

Thomas Puttick

How do you feel after your show?
To be totally honest I feel emotional and overwhelmed. The message of empowerment was so important to me and to see it received so openly was incredible. Showcasing the collection on such inspiring women was something that I am profoundly proud of and I am so humbled that they took part in this event in support of White Ribbon Australia.

Sum up the collection in three words.
Empowering, thoughtful and fluid.

What was the biggest challenge in the lead up to your show?
I always find that creating a collection becomes an out of control train towards its final stages. Keeping so many different things on track and constantly moving everything forward was really challenging and I am just thankful that we were able to present it as intended.

What are you most looking forward to now it's over?
I am really looking forward to seeing a more positive dialogue occur within the fashion industry about representation - also I have a fair bit of sleep to catch up on.

What was the first thing you did when it was done?
I went for a walk…there was so much to process so I had to switch my phone off and just let it all sink in. It's been such a long process to get here and I needed time to reflect in order to move forward.

What's next for you and your brand?
We are running our pop up store until Sunday in the Old Clare hotel and then after that I'll focus on Woolmark as well as taking our resort collection to Paris for sales. Aside from that I want to zoom out and look at where everything is at so that I can decide what next steps to take as a designer.

@thomasputtick

Ainsley Hansen from Hansen & Gretel

How do you feel after your show?
The lead up to MBFW was exciting and demanding. Our showcase was seamless and meant our hard work really paid off. I am enjoying taking the time to soak in the week that was, and looking forward to the next chapter for the brand with international distribution on the cards for this collection.

Sum up the collection in three words.
Romantic, eclectic, attitude.

What was the biggest challenge in the lead up to your show? 
I wanted to experiment with a 'see now, buy now' component for the collection. We curated a six-piece style edit which was available at department store David Jones immediately following our runway exhibit. This proved challenging from a timelines and production point of view, but was worth every second. It has been so well received with some fashion week attendees seen wearing our pieces to the shows the very next day!

What are you most looking forward to now it's over?
Continuing to push onward and upward. The brand is gaining increasing momentum and I want to grab every moment and not take a second for granted.

What was the first thing you did when it was done?
Had a zen moment. Felt contented, with enormous gratitude.

What's next for you and your brand?
A lot! We are committed to approaching more of our procedures and processes from a sustainable point of view. The next three months mark a formalised business approach to being more environmentally responsible and I look forward to testing the protocol and getting the team on board. 

@hansenandgretel

Amanda Cumming and Kate Reynolds of Pageant

How do you feel after your show?
Happy and tired.

Sum up the collection in three words.
Subterranean, utilitarian and wobbly.

What was the biggest challenge in the lead up to your show?
Definitely logistics as we moved our studio up from Melbourne for a week to do castings, fittings and last minute prep for the show.

What are you most looking forward to now it's over?
Hanging out with our boyfriends and friends and having a holiday!

What was the first thing you did when it was done?
Hugged our team and celebrated with a glass of champagne.

What's next for you and your brand?
You will have to just wait and see! 

@pageant_studio

Amber D'Enett of VALE DENIM

How do you feel after your show?
Overwhelmed by the fantastic attendance and incredible response to the show. Especially Yasmin Sewell, Christine Centenera and Lane Crawford coming back to congratulate me on a wonderful collection.

Sum up the collection in three words.
Can I make it two? SAIL AWAY!

What was the biggest challenge in the lead up to your show?
Testing new denim washes and dyes. This can be very time consuming and costly, but an amazing learning experience.

What are you most looking forward to now it's over?
Confirming new retailers. Especially international major retailers who attended the show and showroom. Watch this space!

What was the first thing you did when it was done?
Had many cuddles backstage.

What's next for you and your brand?
I would like to visit some denim specialist in Japan to learn new techniques. We are focusing on driving Vale further into the international market with some sales trips to Paris, New York and London Fashion Week planned. 

@vale_denim

Credits


Text and photography Chloe Hill

Tagged:
pageant
MBFW
vale
amber d’enett
anna quan
hansen & gretel
thomas puttick