supreme’s new york metrocards have thrown stations into chaos
The golden ticket of 2017 isn’t making everyone happy.
Following on from the huge success of their recent Louis Vuitton collaboration and Obama inspired spring/summer 17 collection, Supreme are now taking their omnipresence to the next level. Today, the New York City Subway service tweeted that they were now selling Supreme MetroCards at select stations.
Not surprisingly, the collaboration has resulted in even longer lines at the ticket machine than usual, as fans flock to get their hands on the collectors item. Within hours the cards were selling online for over $100. Not that heading down guarantees you'll get one — the cards were loaded into machines mixed with the usual designs and dispensed at random. This resulted in long, slow moving lines as fans bought piles of cards at a time. Non-streetwear obsessed computers took to Twitter to complain about the delays, and in some areas cops came in to break up lines and get things moving.
We didn't know where the brand would go after turning a brick into a must have item, but you have to give it to them. No one pulls off a branding experiment like Supreme.
Text Wendy Syfret