Image courtesy Fendi

drake, skepta, and timothée chalamet all partied in london as fendi celebrate their FF logo

About last night. Your Spotify playlist two-stepped with your favourite Insta follows and Hollywood crushes in a graffiti-covered tunnel to celebrate monogram mania.

by Steve Salter
|
13 April 2018, 11:05am

Image courtesy Fendi

Fendi has embraced its iconic FF logo, pushing monogram mania in both its airport-themed baggage arrivals carousel of an autumn/winter 18 men’s show and throughout its “romantic uniform for a women’s world” autumn/winter 18 show. Building on this success, Fendi have created a special capsule collection that takes this to the next level. Ahead of its exclusive debut on Net-a-Porter, and next month’s release in select Fendi stores, Fendi treated London to the ultimate fashion party. The label celebrated its Karl Lagerfeld-designed FF logo with a rave inside a graffiti-covered tunnel, where guests were met by 5 artists spraying their own versions of Fendi’s logo. Before Drake arrived, we hummed along to Nice For What as we watched the crowd pose in-front of lightboxes that flickered from the 1965 FF original right through to the 80s colour block versions and 00s geometric reinterpretations.

Everyone from Skepta to Drake, Timothée Chalamet to Kim Jones, Rafferty Law to Sita Abellan, fashion students to LVMH bosses, everyone partied under one roof, united by their love for logomania.

Just before Drake embraced Skepta on the dancefloor, the FF Reloaded Capsule Collection was unveiled with a live performance of eight hip hop dancers, who body popped out of a truck wearing the looks. And yes, of course the outside of the truck itself was customized in an all-over FF-print glazed fabric.

The FF capsule collection will be sold in selected FENDI boutiques worldwide from 14 May 2018.

Tagged:
Fashion
Drake
logo
FF
logomania
Timothée Chalamet
sketpa