the team behind kiko kostadinov tells us what it takes to create a fashion show

Is backstage really where the magic happens? We spoke to the creative minds behind the brand to find out.

by i-D Staff
|
17 September 2018, 4:09pm

Photography Lucie Rox

What does it take to really put a show together? Who does what? How many people collaborate to pull off the final collection every fashion week? And what really happens backstage? We caught up with the creative minds behind Kiko Kostadinov to find out.

Kiko Kostadinov, designer

What do you do? Menswear designer.
Describe the role... Working together with the rest of the studio on seasonal collections.
What are the rules you work to in the studio? We are all very responsible so the rules are quite vague.
What would you say is the strongest truth about fashion week? It's stressful and intense.
What’s the weirdest/funniest thing you’ve ever seen at fashion week? Cardi B fighting with Nicki Minaj.
Is backstage really where the magic happens? It can be if you work with an impulsive team who are willing to change things at the last minute.
What’s the secret to a fruitful backstage environment? Space!
What advice would you like to pass on for anyone wishing to follow in your footsteps? Spend your weekends at the studio, not at parties.
What do you want people to take away from the show? I hope that people will understand the idea behind the womenswear structure within the brand and that Laura and Deanna [Fanning] have a really strong point of view on cutting, proportion and colours

Nami Yoshida, make-up artist

What do you do? I do the make-up for the Kiko Kostadinov collection.
What would you say is the strongest truth about fashion week? The sudden backstage rush.
Is backstage really where the magic happens? I think it is magic. I've worked so many shows and I'm still so impressed and awed when the models come backstage.
What’s the secret to a fruitful backstage environment? Concentrate and relax. Stay happy and peaceful. And enjoy yourself!
What advice would you like to pass on for anyone wishing to follow in your footsteps? Work hard and be honest with yourself.

Laura Fanning, designer

Laura and Deanna

What do you do? I'm a womenswear designer.
Describe the role... Direction and design for Kiko Kostandinov´s women's collections.
What are the rules you work to in the studio? Working hard or hardly working?
What would you say is the strongest truth about fashion week? If the shoe fits?
What’s the weirdest/funniest thing you’ve ever seen at fashion week? I once saw a designer tear down his backstage signs in rage, because a production member had spelt his name Marc with a K instead of C!
Is backstage really where the magic happens? Not if you're Marc with a K.
What’s the secret to a fruitful backstage environment? Easy listening.
What advice would you like to pass on for anyone wishing to follow in your footsteps? Two heads are better than one.
What do you want people to take away from the show? A sense of alchemy.

Deanna Fanning, designer

What do you do? Knitwear designer.
Describe the role... It's a bit of everything! Researching, drawing, swatch/proto sampling, sourcing materials, working with technicians, fittings, meeting with creative collaborators...
What are the rules you work to in the studio? There aren't many rules.
What would you say is the strongest truth about fashion week? Better late than never?
What’s the weirdest/funniest thing you’ve ever seen at fashion week? I once saw someone, heavily made up and dressed up for show, running late, struggling to negotiate a cobble stone path leading to the entrance walking in as everyone else was leaving. I guess it wasn't that weird or funny but ironic in the sense of someone being 'fashionably late'.
Is backstage really where the magic happens? Maybe if hard work is considered its potion.
What’s the secret to a fruitful backstage environment? Teamwork.
What advice would you like to pass on for anyone wishing to follow in your footsteps? Do what you love to do and not what anyone else thinks you should do
What do you want people to take away from the show? A sense of alchemy.

Kiyoko Odo, hair-stylist

What do you do? I’m a session hair-stylist.
Describe the role... I do a wide range of things from photoshoots and commercials to hair on the Catwalk.
What are the rules you work to in the studio? In the studio I like to fill the walls with images for inspiration for the job I’m working on. The images could be of art or a certain era or music -- basically anything to help me with ideas and -- then I let my imagination do the rest. I also like to have my kit laid out very neatly with everything in order.
What would you say is the strongest truth about fashion week? Everyone there is passionate about their job and wanting to do their very best.
What’s the weirdest/funniest thing you’ve ever seen at fashion week? I can’t really think of anything weird but I do always find it funny that when your working with wig changes and clothes changes at the same time. It sometimes feels as if you are slam dunking the wigs on like basketballs when they are flying through the air. At the time it’s frantic but when I look back it makes me giggle.
Is backstage really where the magic happens? Totally. The hard work before with all the prep and ideas is great but when you see everything coming together behind the scenes it’s when it all becomes very special and the finished article.
What’s the secret to a fruitful backstage environment? I must admit I’m still trying to work that one out.
What advice would you like to pass on for anyone wishing to follow in your footsteps? Just be yourself and follow what you love and stick to what you like and enjoy making.
What do you want people to take away from the show? An element of surprise.


Photography Lucie Rox