i-DJ: lord pusswhip

Cross over to the dark side of hip-hop with one of our favourite Icelandic producers.

by Frankie Dunn
02 December 2016, 2:30pm

When Þórður Ingi Jónsson's friend started calling him 'Pusswhip' back in the day, he not only embraced it but adopted it as his artist name. Born and raised in Reykjavik, the 22-year-old currently lives in Berlin and has already stacked up production credits on tracks with Antwon, Kojey Radical and Prada Mane, as well as a whole host of his Icelandic contemporaries. Alongside making the kind of twisted psychedelic hip-hop that belongs in The Upside Down, Lord Pusswhip is also a talented rapper, as we witnessed first hand at Airwaves festival this year when he slayed both on and off-schedule shows.

Made up of almost entirely his own productions, remixes and bootlegs, Lord Pusswhip has provided us with a perfect mix of disorienting horror movie hip-hop guaranteed to shake things up in your office/bedroom/speakers. Not afraid to dip into murky trap as things progress, tracks come topped with possessed laughter before descending further still into Icelandic rapper Countess Malaise's new Goth Bitch and evil reworks of old school tracks. Stick this on and meet the dark Lord below...

Where did the name Lord Pusswhip come from then?
My homie back in the day started calling me Pusswhip, first it was DJ Pusswhip and then I changed it to Lord Pusswhip. I like how the name seems to really invoke strong feelings in some people. there wasn't any particular thought or concept behind it at all though.

So, you're from Reykjavik?
Yeah I lived there my whole life, although in 2007 I lived in the Bay Area in California. Basically I felt like it was the right time for a change in routine and environment. I spent half a semester in philosophy in the Uni back home and just thought "God, this is a waste of time."

You're based in Berlin these days. When did you move there and why?
I moved more than a year ago. I love it, there's always something going on and there are so many possibilities and opportunities.

How are you finding the Berlin music scene?
To be honest, last winter I thought that it was going to be really hard to do anything of note in Berlin because the scene is quite formidable, but I proved myself wrong. It was definitely the right decision to move here.

How does it compare to Reykjavik in that sense?
The scene in Reykjavík is really tightly knit and I feel like things move in this yearly routine there. I kind of realised the other day that maybe there's not enough quality control in the Reykjavik scene, because everybody knows everybody and that's why it's hard for people to be honest about each other's art.

Which other Berlin producers or rappers should we know about?
I love the Janus and Halcyon Veil people, like Why Be. Yung Hurn and Caramelo are tight German-speaking rappers.

How do you typically link up with collaborators?
If they're not Icelandic, it's usually through the internet. The internet wave is really strong. It was more of a golden age around 2010-2011 though.

What was the first album you ever bought?
The Break Stuff single by Limp Bizkit, complete with screensaver, wallpaper and music video.

What's the most hedonistic party you've ever been to?
One too many. I went to a very hedonistic party when I was back home, it was this secret festival called Myrkramakt and I played there after my Airwaves show. It was really dope, Satanic vibes.

What do you know now that you wish you had known when you were 16?
I still feel like I'm sixteen….

What would your dream rider consist of?
I feel like this is is going to be the trick question. A post-scarcity machine?

What movie do you think your discography would best soundtrack?
Brainscan. Or Gummo would be a more obvious choice.  

Your house is on fire. After loved ones, what do you save?
My laptop (duh) and my stash, I guess? I've been living out of a suitcase all year.

If you could ask anyone a question, who would you ask, and what?
If I could, I would ask The Based God when new Lil B music is coming out.

What is your greatest ambition?
To make a living off my art, and to make film soundtracks.


Text Frankie Dunn

icelandic hip hop
lord pusswhip