london fashion week has a new home... again!
WC2 will now play host to LFW, LC:M and London Fashion Week Festival.
Photography Mitchell Sams
London Fashion Week has a new home. This morning, The British Fashion Council announced London Fashion Week and London Collections Mens will now all be housed The Store Studios, WC2 after previously being held at Brewer Street Car Park for two seasons and its longtime home Somerset House before that.
According to the BFC, the move to Store Studios "will fulfil the BFC's ambition of creating a fashion and cultural hub in the heart of London." The venue, which is located on 180 The Strand, has already flexed its fashion muscles, having housed last year's Louis Vuitton Series 3 exhibition as well as catwalk shows for Christopher Kane, Roksanda and Thomas Tait and is the current home of the Infinite Mix exhibition curated by the Hayward Gallery.
And while tickets aren't being handed out to London's top shows willy nilly, there is a chance for everyone to get in on the action. The previously titled London Fashion Weekend, the two day event of talks, recreated runway shows and pop-up shows, will now be called London Fashion Week Festival, that too will be hosted at Store Studios and gives everyone a chance to get in on the Fashion Week experience.
Caroline Rush CBE, Chief Executive British Fashion Council commented: "There is an increasingly big appetite from both brands and public to open up our industry to a wider audience."
The BFC has always encouraged this kind of innovation while making sure that our showcasing platforms remain strong opportunities for the designers to present their work to the industry. London Fashion Week and London Fashion Week Men's will still showcase the best talent to industry professionals, giving the designers the opportunity to expand their businesses and get incredible international media exposure. London Fashion Week Festival is a natural continuation of the increasingly popular London Fashion Weekend. Housing the Festival at The Store Studios will reinforce the importance of offering direct to consumer experiences and insights into the fashion industry and there will be a lot of different ways for the public and businesses to get involved."