i-D cover star sasha lane fronts the louis vuitton spring/summer 17 campaign
Nicolas Ghesquiere evokes Paris’ Right Bank / Left Bank cultural duality in the new Series 6 campaign, pairing a host of international actors with fashion’s current faces.
Having appeared on the cover of i-D's latest issue wearing new season Louis Vuitton, American Honey star Sasha Lane has now been revealed as the new face of the brand's Series 6 campaign for spring/summer 17. The breakout American actor is joined by long-time Ghesquiere muses Michelle Williams and Jennifer Connelly, and Blue Is The Warmest Colour star Adèle Exarchopoulos, as well as a cast of fashion's current faces: Sora Choi, Mica Arganaraz, Natalie Westling, Rianne Van Rompaey, Jean Campbell, Masha Skokova and Alexandra Micu.
"Paris is the soul of this collection," creative director Nicolas Ghesquière says. "With its Right Bank / Left Bank duality, Paris is nourished by all artistic influences," he notes, adding, "It is to this cultivated, intellectual, original and free-spirited Parisienne that I wanted to pay tribute".
Shot by Bruce Weber, with minimal make-up looks by Pat McGrath, the campaign is a celebration of Paris' intellectual and artistic culture. The cast appear as flâneurs, strolling along the banks of the Seine in the dramatic tailoring, futuristic silhouettes and diaphanous black, white and gold evening gowns of the spring/summer 17 collection.
Pausing at Place Louis Aragon, the campaign invokes the spirit of the surrealist poet, the Dadaist movement and historic political protests that took place there. "It was here, in this very place, that Paris asserted its position as the most avant-garde city in the world, and it is this atmosphere of artistic enthusiasm that the photographer wished to bring back to life," a release from Louis Vuitton explains.
Text Charlotte Gush
Photography Bruce Weber courtesy Louis Vuitton