​e4 will switch off on election day to encourage you to vote

Channel 4 are pulling the plug so that you go to the polling station.

by Charlotte Gush
|
23 April 2015, 9:55am

E4 will not broadcast on election day in a bid to encourage their youth viewing demographic to go out and vote, rather than watching reruns of Made in Chelsea and The Big Bang Theory. The station will not broadcast any programmes from 7am, when polling stations open, to 7pm, when Hollyoaks will be shown as usual (though polling stations do stay open until 10pm). It is believed to be the first time ever that a channel has shut down on election day.

Explaining perhaps the most extraordinary act of nanny-broadcasting ever, Dan Brook, Channel 4's Chief Marketing and Communications Officer, said: "Less than half of under-25s voted at the last election so we've engaged the most powerful weapon that we have at our disposal to try and boost that number - switching off their favourite TV channel for the day!"

It's a drastic measure, but if it does contribute to efforts to get millions of young people to vote, we could see a real effect on the election results. Young people tend not to vote for the Tories, and if all of the 7.5 million people who didn't register to vote at the last election (including lots of poor, young and black people) had voted, then the Conservatives would probably not have got in.

Instead of regular E4 programming, a guy called "Darren" who supposedly mans the control room will be shown mooching about not doing a lot, with a message explaining why the channel is offline.

If you haven't registered, then sadly it's too late, as the deadline was 20 April. But if you did register, check out our story on the importance of voting to find out why your voice does matter and can make a difference.

Tagged:
voting
generation z
General Election
youth vote
Gen Z