​camper’s new campaign turns reality into a fantasy

An all star crew combine for a magical new Camper campaign, dedicated to colours and bohemian characters of Mallorca.

by i-D Staff
21 January 2016, 10:37pm

Spanish shoe brand Camper's spring/summer 16 campaign features the considerable combined talents of Daniel Sannwald, Romain Kremer, Isamaya Ffrench, Anna Trevelyan, Charlie Le Mindu and Gary Card, who've created a series of hyperreal images that shift between painting and real life, fantasy and reality, inspired by the larger than life characters of Mallorca's Deia, a bohemian artist's colony on the island.

The characters of the campaign form a series of tableau vivants, with Isamaya's make-up and Gary Card's set design combining into an optical illusion of painting's having come to life. Shot by i-D contributor Daniel Sannald, the images are an edit of design highlights Marta, Mateo and Dub, from this season's collection.

Daniel Sannwald
Gary Card
isamaya ffrench
spring/summer 16