rachel rutt launches website and wearable art store

The model, musician and creative knitwear enthusiast is feeling real love in a video for her new venture.

by i-D Staff
18 August 2015, 2:10am

Rachel Rutt is the very definition of a multitasker. A successful model and one half of the band Heart People, today she's launched her new website, rachelrutt.com. It features an introduction to her extreme textile work - a video called 'Feel Real Love', which sees Rachel and her friends wearing her hand-knitted costumes set to a soundtrack by her band. It's a layered representation of Rachel's interests revealing her sturdy, colourful, knitted, pieces on her buddies who look like a gang of fashionable, wooly yetis.

The one-off knitted pieces available for purchase in the store are comparatively wearable and look like just the thing to get you through this extremely cold winter. 


Heart People
byron spencer
rachel rutt
ryan grieve