prada celebrate their nostalgic, futuristic cloudbust trainers
The Cloudbust Landing project sees three photographers explore the identity of the 90s trainer in their native city.
Photography Kenta Nakamura
The Prada Cloudbust is the ultimate trainer for 2018. Released alongside the relaunch of Prada’s beloved 90s cult sports line Linea Rossa, the Cloudbust is a perfect paradox of futuristic and nostalgic design. Paving the way for our current sportswear obsession, Prada Linea Rossa created high-tech luxury that became synonymous with the UK Garage scene. Now, as relaxed casualwear floods the streets, so to do the technical, velcro sneakers of our youth.
To celebrate the release of the Cloudbust, Prada have collaborated with photography platform PhotoVogue and selected three photographers to shoot the trainer in situ in three different cities. These are, The Open City: Shanghai, The Intimate City: Fukuoka and The City After Hours: London. Channelling the unique creativity of the three respective cities in their imagery, Shuwei Liu, Kenta Nakamura and Clara Nebeling offer a fresh and dynamic take on the trainer.
Contextualising the sneaker’s neon colourway against the backdrop of three vibrant, youthful cities, the videos cement Prada’s status as the gold standard of fashion streetwear. Watch the films here.