reebok and sandro’s capsule collection will make you harder, better, faster, stronger
Parisian luxury brand Sandro and Reebok Classic have teamed up to make a spring/summer 15 capsule collection based on Reebok’s iconic InstaPump Fury.
With two limited edition styles for men and two for women, Reebok Classic and Sandro combine forces to bring you something where style and function come in equal measure. Debuted in 1994, the InstaPump Fury is one of the most technologically advanced trainers in the industry, and the collaboration adds influences from the 70s and the 90s to this technical efficiency.
The women's black and purple colourway drew inspiration from the clubbing scene while the white and blue give the InstaPump Fury that feminine athleticism. The men's styles take references from the 90s revelations in technical development as well as the retro futurism of the decade. "I am thrilled to work with Reebok on this exciting collaboration," says Evelyne Chetrite, Founder and Creative Director of Sandro. "I believe that it's the perfect mix for our customers: the contrast between street style and femininity. The Sandro motto is to feel comfortable in what you wear but still with a chic and cool attitude. In that way the Fury adds an offbeat detail to the Sandro silhouette. The result is a functional look that is both bold and modern."
The capsule collection will be available from mid February 2015 in a selection of Sandro Stores worldwide, Reebok.com and in retailers such as Colette, Selfridges London, Wood Wood, Solebox, and Extra Butter NYC.