craig green’s breathtaking new campaign was shot by drones
Take a bird's eye view of Craig Green’s autumn/winter 16 collection.
London-based designer Craig Green has revealed his autumn/winter 16 campaign and it's taken our breath away. Giving a bird's eye view on Green's uniform-like collection, which he described to i-D as "an angry, dreamy mix", the campaign could well be the first to be shot using drone technology. The otherworldly images conjure up an atmosphere which is both futuristic and romantic, taking inspiration from ordinance survey maps and National Geographic-like documentary photography. Although there was no photographer behind the lens, the campaign was art directed by Ben Kelway and styled by Robbie Spencer, using all 30 looks from his collection.
Fendi also brought drones into the fashion world when they used the flying technology to film their catwalk show in 2014, sparking the debate on whether drones can take fashion into the future, which Craig Green has proved they most definitely can.
Text Lula Ososki