le coq sportif pull one of their most iconic shoes out of the archive

Le Coq Sportif digs into its iconic archives again to reveal a shoe inspired by the legend Arthur Ashe, sold exclusively at colette Paris.

by Bojana Kozarevic
12 January 2015, 6:25pm

Arhur Ashe, one of America's most prolific tennis players, was also the first ever African American to win Wimbledon, the US Open and the Australian Open. He was ranked number 1 in 1968 and 1975, and retired in 1980. In 1964, Le Coq Sportif made Arthur Ashe a brand ambassador and named a tennis trainer after him, cementing the brands relationship with legendary sports stars and reiterating their support for them on and off the pitch. Clean and elegant, the trainers' strict white and luxurious design stuck, until the ostentatious energy of the 80s meant that the shoes were deemed not wild enough, and were pulled from the shelves in the early 90s. Now, the historic shoes make their comeback in the Parisian boutique, colette. Each shoe is created in Romans-sur-Isère, pertaining to the Le Coq Sportif meticulous creation, follow Highsnobiety TV's lens for a tour of the factory and a closer look at the craftsmanship on show. Then get a piece of history now at colette.fr.

Le Coq Sportif
Arthur Ashe