you’re damn right we’re beach body ready

Subverting Protein World’s body shaming images.

by Tish Weinstock
01 May 2015, 7:21pm

They say hell hath no fury like a woman scorned, just trying scorning an entire population. Something which Protein World, the company whose big yellow butt shaming campaigns have been cluttering up London's Underground and pissing women off the world over with its unrealistic ideals about body image and beauty, is beginning to find out. 

While more than 50,000 women have signed a petition against the ad and a mass demonstration of bikini clad bodies is set to take Hyde Park by storm on Saturday, tremors of individual rebellion are starting to stir online, too. The likes of Ashley Graham, Dove, and a whole bunch of intelligent and witty women are taking to social media in protest, the results of which are below.

body image
Beach Body Ready
every bodys ready